Content is only effective if it attracts an audience and drives them to continually engage with your company, because otherwise, it’s just noise. You can put out as many blog posts, articles and social media posts as you like, but if they’re not resulting in customers, subscribers or brand loyalists who make you their go-to company, then clearly, there’s something wrong. Great content has the power to boost search engine rankings, drive traffic to your website and create ever-lasting relationships, so you know the investment is worth it.

Aligning your content marketing strategy to your buyers journey

Awareness

Content to educate potential customers of your product/service/solution.

Consideration

Content to solve customer pain points and help them decide between different products.

Preference

Content to justify their purchase before making it official.

Purchase

Content to encourage reviews and earned media sharing (social proofing).

Loyalty

Content to nurture purchasers into repeat customers

Success built on data

Data is at the heart of our strategic research and content production process. We use data to inform every step of a content marketing plan. Ensuring each stage is well considered and corroborated is crucial to our approach and to the success of any campaign. Using our in-house social listening tools we are able to identify insights into consumer behaviour, resulting in ideas which resonate with the target audience and drive performance.

Content marketing programs to drive better lead acquisition, engagement, education, and nurturing.

Content is at the core of growing your brand. We design the journey for your user to take, from the first post on social media, to an article on your corporate blog, through to the conversion funnel that turns visitors into engaged subscribers and customers. Data fuels our insights and multiplies the impact of our work.

Content production and distribution

Short form and long form content production aligned to your demand generation strategy. We provide copywriting and asset production resources with a specific focus on producing content for defined target audiences.

Speak to one of our Content Marketers today.