The University Enterprise Zone approached us to create a campaign that would promote their ‘Space To Grow’ webinar series aimed at Essex-based investors and entrepreneurs
Our social media advertising specialists used LinkedIn’s advanced job role targeting capabilities to reach the target demographic. Due to the high CPM’s generated by LinkedIn, pixel data was utilised to retarget initial visitors that did not complete a sign up to the webinars on Facebook and Instagram.
We were also able to provide additional insights into the UEZ audience to help them tighten the targeting for their future campaigns: “Elsewhere you can see that agencies report on metrics that don’t really mean anything, but throughout the whole time it was really clear that the work we were doing with Ventura had value, and we were tracking things that actually mattered to us.” – Josh Clarke, Business Support Coordinator at UEZ.
Management of paid social activity across Facebook, Instagram, Twitter and LinkedIn to drive traffic to the webinar landing page
Installation and monitoring of heatmap technology and CRO tools on the UEZ site to identify key pages and buttons
Ventura’s in-house creative team produced ad copy variations for all webinar campaigns to accompany assets designed to highlight the call to action
To see how Ventura can help your business contact us today