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Implementation of paid search, paid social media management and influencer outreach to increase ROI
Ventura were approached to increase D+D’s revenue from digital marketing activity, with a channel-agnostic view based on return on investment opportunities. Our influencer outreach team were approached to manage partner relationships and the paid search team manage PPC
Ventura’s social media advertising experts utilised advanced segmentation and targeting using social media pixel data, to target consumers with higher disposable income that display an interest in fashion; and generate increased awareness and website traffic from this cohort. Remarketing tactics used across paid search and paid social have been implemented in order to improve conversion funnel efficiencies.
Paid social channels including Facebook, Instagram and YouTube have been utilised to advertise D+D’s products to relevant audiences worldwide. A/B tests are continuously conducted, with weekly check-in calls with the D+D team to keep them updated on progress.
The creation and management of Google shopping ads alongside conducting keyword research for search campaigns, tailoring these to D+D’s target audiences
Ventura’s team use industry tools and knowledge of the D+D brand to identify relevant influencers to begin the brand partner process. Our in-house team manage all influencer communications, ensuring all legalities and contractual terms are met