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Fundspace created an innovative new app for both IOS and Android users that is designed streamline the property development funding process. The Fundspace team were eager to raise awareness of their app by getting in front of relevant audiences.
After establishing target markets and relevant messaging, Ventura’s in-house creative team designed various image and video assets to be used in paid social campaigns on Facebook and Instagram. By running these assets as part of campaigns, we sparked interest in the Fundspace brand and raised awareness of the app.
To help Fundspace understand their targetable audience, Ventura conducted market research into industry competitors and paid social audience sizing
As a new brand, Fundspace required assets that incorporated their branding. Ventura’s in-house creative team designed static images, video assets and created paid social ad copy variations optimised for paid social campaigns
Following the installation of the Facebook Pixel, Ventura’s Account Executives managed Fundspace’s paid social campaigns, monitoring CTR’s (click-through rates) and CVR’s (conversion rates) in order to distribute spend to top-performing campaigns, maximising ROI