RAW Naturals - Ecommerce Campaign

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new visitors to the website

Over 400,000 people reached via paid social ads

The Challenge

RAW Naturals is a first-class skincare range for men that is relaxed, easy-to-understand and keeps its promises. Designed for an expert groomer, their motto is “Logical skincare, no fuzz”.

Ventura were approached to utilise eCommerce opportunities in the paid social space, specifically focussing on Facebook and Instagram brand awareness campaigns.


Raw Naturals Coconut face
Creative Support

Ventura’s in-house creative team produced a series of both static image and video assets for RAW Natural’s paid social campaigns, showcasing the products alongside their ingredients to emphasise the USP’s of the brand

Raw Naturals Ginger Face
Strategy Development

At Ventura we understand that every paid social campaign is different. For RAW Naturals our Account Manager’s created a strategy involving split-testing audiences, from lookalike audiences to females interested in gifting. National days of recognition were also drafted into the strategy, utilising the lead up to Valentines Day and Father’s Day to boost website traffic

Raw Naturals Apple Face
Paid Social Management

Campaign development was important for this client as they were a new brand. Learning from initial insights, Ventura were able to continuously utilise budget by optimising ads for different placements, messaging and audiences.