RAW Naturals is a first-class skincare range for men that is relaxed, easy-to-understand and keeps its promises. Designed for an expert groomer, their motto is “Logical skincare, no fuzz”.
Ventura were approached to utilise eCommerce opportunities in the paid social space, specifically focussing on Facebook and Instagram brand awareness campaigns.
Ventura’s in-house creative team produced a series of both static image and video assets for RAW Natural’s paid social campaigns, showcasing the products alongside their ingredients to emphasise the USP’s of the brand
At Ventura we understand that every paid social campaign is different. For RAW Naturals our Account Manager’s created a strategy involving split-testing audiences, from lookalike audiences to females interested in gifting. National days of recognition were also drafted into the strategy, utilising the lead up to Valentines Day and Father’s Day to boost website traffic
Campaign development was important for this client as they were a new brand. Learning from initial insights, Ventura were able to continuously utilise budget by optimising ads for different placements, messaging and audiences.