/ Search Engine Optimisation One of the most valuable features of Search Engine Optimisation is the ability to see what your target audience(s) are searching for online enabling you to align yourself with these search queries and be found. Any good SEO strategy should identify, analyse and make changes as new patterns develop in your customers’ online behaviour.
Search engine optimisation, or more commonly simplified to SEO, is the process of optimising web pages on the front-end and back-end to improve a website’s visibility to search engine crawlers such as Google. SEO, when optimised effectively, can increase the amount of organic traffic driven to a website by improving a site’s search ranking in search engine result pages (SERPs). In layman’s terms, SEO is the process of getting your business listed highly on the first page of Google for a specific keyword (“search query”) to increase quality traffic to a website.
Where does your business turn up in Google search results? If you’re not on page one, you need search engine optimization (SEO) and search engine marketing (SEM) to get you there – and to stay on top.
Content, technical optimisation and authority optimisation need to be combined for a reliable SEO strategy. Our SEO experts specialise in each type, guaranteeing that your website gets the full treatment, including continuing to optimise the intent and conversion rate of your visitors. With search engines driving 300% more traffic to websites than social media, we understand the importance of great SEO.
We’re excited to use data analysis, optimisation and content campaigns to help you improve your ranking, and get found by potential customers.
We’re not simply rewriting header tags, title tags and meta descriptions. The way search engines perceive your website is constantly changing. With over 200 search engine optimisation tasks and an ever-evolving Google Algorithm, staying up to date can make or break a business. If you’d like a Certified Google Partner to help manage your SEO needs, schedule a consultation with us today.
