Our insight team conducts social listening in over 30 languages to answer our clients’ most important business questions with actionable insights.

We develop unique audience Insights by analysing a wide range of social data. It’s social media research that goes way beyond social listening. We interpret what people really think and feel through the comments they make, the stories they tell, the language they use, and images they share. We’ll keep it simple. Help you see what this means for you, what the opportunities are and what you could do next.

We are technology agnostic and use the best social data tools for your objectives

Brandwatch

Pulsar

Netbase

Demographics Pro

Talkwalker

Brand analysis

People are talking about your brand on social. Understand what’s important to them. Learn more about your customers and prospects with a wide range of insights like demographics, purchase-behavior, brand and interest affinities, and more.

We leverage best-in-class social listening tooling to analyse behavioral search and engagement signals and map key consumer demand themes and topics of a category based on mindsets (across Social Media channels, Google search and Amazon). This enables us to quantify overall consumer demand within a category, plus key topics across a client brand and its competitors, all through the lens of where consumers are in the buying journey.

Ultimately providing you with insight to make data-driven marketing decisions.

Competitor analysis

See how your competitors are talked about on social. Understand the implications and spot the opportunities.

Learn more about the people engaging with your competitors, and create audiences based on people who have seen their content to create unique and effective strategies for stealing market share.

Social listening and social intelligence provide key insights into how your competitors are perceived across all areas of their business, from product awareness and associated sentiment towards their products, to customer relationship management (CRM) and corporate social responsibility (CSR).

Market and trend analysis

Compare the performance of brand and non-brand interactions in a market or across countries. To inform strategic brand and media planning, we identify and understand purchase trends, behaviourial trends and seasonality trends across consumer mindsets. We use volume of intent, click and conversion data by mindset to uncover the story around consumer behavior, across all digital channels.

How do you align creative and content with the latest trends? We analyse social conversation to identify emerging trends and consumer needs in order to inform product development and communications plans. We map interests, demographics and behaviours of people engaging with specific topics online to give you more insight to make data-driven decisions.

Audience insights

Build personas; develop a deep understanding of attitudes, opinions, emotions and intent.

Who’s in your audience? How do they behave online? What do they have in common? Track audience attitudes and behaviours in real-time to build more effective media and communication plans.

Relevant and actionable insights and recommendations can only be developed using social listening when someone understands not just the business question – but the local culture and context of the data and conversations. We are knowledgeable about the platforms and data available globally and use social listening platforms and technology to help gather data efficiently.

Speak to one of our Social Listening Strategists today