Social Listening

People are talking about your brand on social – understand what’s important to them. Learn more about your customers and prospects with a wide range of insights, including demographics, purchase behaviour, brand and interest affinities, and more.

We leverage best-in-class social listening tools to analyse behavioural search and engagement signals, mapping key consumer demand themes and monitoring key topics of online conversion across Social Media channels, Google search and Amazon.

See how your competitors are talked about on social in order to understand implications and identify opportunities.

Learn more about the people engaging with your competitors, and create new audiences from users who have seen competitor content in order to create unique and effective strategies for stealing market share.

Social listening and social intelligence provide key insights into how your competitors are perceived across all areas of their business, from product awareness and associated sentiment to customer relationship management (CRM) and corporate social responsibility (CSR).

Compare the performance of brand and non-brand interactions in a market or across locations. To inform strategic brand and media planning, we identify and understand purchase trends, alongside behavioural and seasonal trends across consumer mindsets. We monitor volume of intent and click and conversion data across digital channels in the process of uncovering the stories behind consumer behaviour.

How do you align business creatives and content with the latest trends? We analyse social conversation to identify emerging trends and consumer needs in order to inform product development and communications plans. We map the interests, demographics and behaviours of people engaging with specific topics online to give you more insight to make data-driven decisions.

How do you align creative and content with the latest trends? We analyse social conversation to identify emerging trends and consumer needs in order to inform product development and communications plans. We map interests, demographics and behaviours of people engaging with specific topics online to give you more insight to make data-driven decisions.

Build personas; develop a deep understanding of attitudes, opinions, emotions and intent.

Who’s in your audience? How do they behave online? What do they have in common? In order to build increasingly effective media and communication plans, track your audience’s attitudes and behaviours in real-time.

Relevant, actionable insights and recommendations can only be developed using social listening when someone understands not just the business question, but the local culture and context of the data and conversations. Our team of experts have in-depth knowledge of the platforms, the global data available and are able to use social listening technology to help gather data efficiently.