New partnership: SupplyWell

Ventura Digital have partenered with SupplyWell, an online service connecting schools with supply teachers at the click of a button.

SupplyWell builds a fairer future for supply teachers by allowing them to take control of their career by deciding themselves where to be placed. To make the supply process smoother for both teachers and schools, SupplyWell takes care of all administrative tasks.

As a platform built for teachers by teachers, SupplyWell stands for fair wages and full flexibility for supply staff in the UK. Teacher wellbeing and mental health is also a high priority for SupplyWell, who believe that wellbeing is the starting point for everyone in a school to be at their best.

SupplyWell’s most recent round of funding from MSIF accelerates the digital recruitment platforms growth, providing local jobs as well as supporting opportunities for teachers, schools and students in Liverpool and beyond.

In order to understand the target audience, Ventura conducted research into the key customer personas and the most appropriate channel mix for paid advertising based on the personas active presence on each of these online channels.

Channel strategies were then produced aligned to each persona, with a particular focus on ensuring creative and messaging aligned with each channel’s nuances and the pain points and challenges of each audience segment.

Ventura’s creative team have reflected SupplyWell’s branding in all paid ads, producing both static and video assets to catch the eye of schools and teachers in the lead up to the new academic year.

Our team of in-house experts continue to accelerate opportunities for SupplyWell to reach new potential users, implementing Ventura’s focussed, split-testing approach to deliver best in class creative and technical execution.