Welcome to your first weekly update, informing you of social media news from the previous week and helping you stay on top of the latest trends. Businesses in all sectors can use social media to stay in front of their customers, and by keeping an eye on platform updates you can utilise social media to it’s full potential! Check our blog every week for these updates. Let’s jump in…
This week Facebook have given The World Health Organisation (WHO) advertising space on the platform to combat misinformation surrounding coronavirus. Mark Zuckerberg has said that WHO can have all the adspace they need, revealing there will no limit to the number of ads WHO can publish live at any one time.
Always wanted to sell gift cards online? Well, Instagram is testing the option to let you do just that. A new “Link” option was spotted within business profile settings that would enable brands to add a new, quick link via a profile button or sticker. Through this link followers and profile visitors would be able to buy gift cards or make a donation.
Your favourite professional network have released a blog sharing emerging best practices for engagement. The blog reveals that the number of articles surrounding COVID-19 increased 17X between February 1st and March 17th on the platform, and searches for “remote working” tripled in March. Read the successful approaches brands have taken to communicate with their audiences during the pandemic, which include: managing employees through change, leading with trust and adapting to drive business continuity.
Twitter has launched Twitter Flight School, an online learning portal to help users “master advertising” on the platform. Learn fundamentals, how to execute video campaigns and earn a badge at the end of it! The perfect way for marketers to make the most of their time in isolation.
Not only have Snapchat launched their mental health feature early due to the coronavirus, but they’ve also seen a surge in downloads of Snap Camera. Yes, it turns out the corporate crowd like a laugh when on conference calls as Snap Camera allows users to add filters when video calling. Transform yourself into a toilet roll or if you’ve had a late night give your skin a glow. Let us know if you’ve given it a try!
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