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Therma - Search Engine Optimisation, Pay Per Click Advertising and Conversion Rate Optimisation

Overview
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58%
increase in traffic
Up arrow
48%
increase in ranking keywords

62% reduction in CPA and 64% increase in impressions, with a 49% uplift in organic leads

THE CHALLENGE

Ventura were approached by Therma to increase the organic visibility of the four Therma Holdings sites and improve the quality of in-bound traffic, reducing budget wastage and increasing brand awareness 

APPROACH

Following an audit of each site, Ventura worked closely with Therma’s US-based team to improve the technical setup of each site. Following this, Ventura’s SEO experts created a highly refined and targeted keyword strategy accounting for each business, its verticals & geographic locations, creating optimised landing pages to broaden each business’s keyword profile across the verticals

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is about getting you found online which is the goal at Ventura Digital. We specialise in SEO – helping clients gain visibility, leads, customers and supporters through search discoverability.

Paid Search (PPC)

With Google Paid Search campaigns, you only want to target people who are looking to buy your product or service, so your budget can stay lean and effective. It’s the best way to reduce wasted marketing investment and see the ROI clearly. Only a qualified agency will be able to generate the best results for your marketing investment

Conversion Rate Optimisation (CRO)

It takes time and resources to drive valuable traffic to your site, therefore it is vital your site is geared up to ensure these visitors convert to sales or take the desired action to meet your objectives. Here at Ventura, we ensure every aspect of the customer journey is optimal to maximise the rate of conversions and cultivate customer loyalty.

Got a project in mind?

To see how Ventura can help your business contact us today