We work backwards from your target customer, we evaluate their age, gender, location, and interests to determine the best influencers who reach that audience. This includes B2C and B2B audiences. We rigorously vet against fake followers using crawled and analysed in-house data. Just because someone reaches your audience does not mean they are a fit for your brand. Our team then hand review all options before developing an influencer strategy aligned with your objectives.

Combining data-driven insights and creative strategy to produce meaningful relationships between brands and influencers

Strategy

Developing and executing bespoke influencer marketing strategies

Identification

We know exactly how to find the right influencers to help you achieve your goals

Recruitment

We don’t represent any influencers—which is our strength—allowing us to source the perfect influencer each and every time

Activation

Track, measure, and optimise to deliver results with exceptional, tangible impact

Campaign Management

Hands-on campaign execution, underpinned by in-depth reporting

Bring your brand to potential customers in a way they can’t ignore: through true digital word-of-mouth; by connecting with the people they already trust and listen to.

Whether it’s generating buzz by finding and activating a brand’s most powerful advocates, collaborating with influencers as brand storytellers and content creators, or partnering with popular digital personalities as brand spokespeople, we identify the right people and the right ways to engage them.

Tapping into all subcultures and niche categories

We are able to tap into every subculture in social media utilising our in-house social listening tooling and proprietary influencer identification methodology. We examine niche interests and one-of-a-kind passions. Micro doesn’t always mean small. We also work with micro-influencers who have smaller followings and huge authority. These talented creators share their passion with highly engaged communities around a target niche, which means we can also deliver success for B2C and B2B organisations.

Speak to one of our Earned Media Strategists today