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Influencer Marketing Strategy

Breaking through the noise and standing out online can be difficult. Social influencers continue to grow in popularity, and word-of-mouth remains the most trusted form of marketing. We can deliver an effective influencer marketing strategy and earned media approach to help our clients meet their business objectives.

We work backwards from your target customer, we evaluate their age, gender, location, and interests to determine the best influencers who reach that audience. This includes B2C and B2B audiences. We rigorously vet against fake followers using crawled and analysed in-house data. Just because someone reaches your audience does not mean they are a fit for your brand. Our team then hand reviews all options before developing an influencer strategy aligned with your objectives.

Strategy

Developing and executing bespoke influencer marketing strategies

Identification

Developing and executing bespoke influencer marketing strategies

Recruitment

Developing and executing bespoke influencer marketing strategies

Activation

Developing and executing bespoke influencer marketing strategies

Campaign Management

Developing and executing bespoke influencer marketing strategies

Combining data-driven insights and creative strategy to produce meaningful relationships between brands and influencers

Bring your brand to potential customers in a way they can’t ignore: through true digital word-of-mouth; by connecting with the people they already trust and listen to.

Whether it’s generating buzz by finding and activating a brand’s most powerful advocates, collaborating with influencers as brand storytellers and content creators, or partnering with popular digital personalities as brand spokespeople, we identify the right people and the right ways to engage them.

Tapping into all subcultures and niche categories.

We are able to tap into every subculture in social media utilising our in-house social listening tooling and proprietary influencer identification methodology. We examine niche interests and one-of-a-kind passions. Micro doesn’t always mean small. We also work with micro-influencers who have smaller followings and huge authority. These talented creators share their passion with highly engaged communities around a target niche, which means we can also deliver success for B2C and B2B organisations.

Got a project in mind?

To see how Ventura can help your business contact us today